Promotional Products Buying Tips

Avoid the Rush

Plan ahead and allow yourself and your supplier time to achieve your goals for your campaign or event. While experienced distributors will often be able to achieve tight deadlines, it is important to keep in mind that the normal production schedule for most items will be around 3 weeks from receipt of your order. This allows suitable time for checking stock availability, artwork and artwork approval, plain samples, printing and delivery. For larger orders and bespoke products, you will need to allow longer than this. Remember, short lead times can incur additional express production costs so leaving more production time typically means better prices.

Choose your Items Carefully

Choose your promotional items carefully keeping in mind your target audience and the message you wish to convey. The right item will have value with your audience and will be retained by them meaning your marketing budget will achieve longer lasting benefits.

Promote from within

Promotional items given to staff are a great way to build company loyalty while increasing brand awareness. Umbrellas, baseball caps and t-shirts are all low cost but high value brand builders.

Planning Pays

Effective planning of your campaign and promotional events pays dividends. Keep in mind how you will most effectively deliver your promotional items to your audience whether they be clients, staff or prospects. Will you be giving them out at a trade show or conference, mailing them to customers or sending them via couriers?