How to Maximize the Effectiveness of Your Promotional products

To ensure your promotional product campaign achieves the best results, careful planning is important. Add to your planning, careful and considered product selection and you will achieve promotional product solutions to meet your individual and business goals.

A focused campaign and distribution strategy and where feasible, measurement of the results it brings will increase effectiveness of your future marketing activities.

Product selection will depend on your available lead times, audience type, the personalization and branding options, your budget, the size of audience your campaign is targeting, product colours and availability as well as size and weight of the individual items because these latter factors will influence your distribution process and costs. For example, if you want personalized tubs of ice cream, they will need refrigerated distribution, while promotional drinks may not fit through a mailing or post box and promotional chocolate advent calendars will need additional postage boxes to prevent them from being damaged in transit.

When planning your campaign also be aware that lead times fluctuate. Although manufacturer production times may typically be 10 &ndash 15 working days there are items available from same day despatch, 2 day, 5 day and options on an enhanced Express Service or they may be longer if coming in as bespoke manufacture from the Far East. Also, the months from September through to December are typically very busy as many companies use promotional products as thank you items for their loyal customers at Christmas and lead times during these months can extend.